The Aligned Creative Leader Programme
Leadership work beyond the strategy
You've done something remarkable.
A business started. Growth for a few years. A team you've built. Clients you've won. Work you're genuinely proud of.
And yet, somewhere along the way, the experience changed.
Financial pressure feels constant. Your mood rises and falls with the monthly numbers more than you'd like. Time is never quite your own. Creativity has started to feel secondary to survival.
You started a creative business to find freedom.
Now it feels like you're running something that’s running you.
Most people assume the answer is a better strategy. More systems. More clients. Sharper positioning. Growth.
But what if the problem isn't your strategy?
What if it's the way you're relating to the business? Indeed, what if it’s the way you relate to business in general, and the stories you carry about what it means to be successful?
Alive. Creative. Freedom.
What becomes possible when you stop measuring your worth by the business’s performance, and start leading from genuine alignment?
My Story
The Hollow Victory of Success
My name is Simon Farrell.
I co-owned and ran a large brand design consultancy in Edinburgh for over ten years. In that time I oversaw pitches that won £10m of new business income, I managed a team of 45 people, we hit profit targets in 10 out of 11 years, I was on the board of DBA, and won countless creative and effectiveness awards.
From the outside, it looked like the perfect story of creative business success.
From the inside, it was costing me everything. My sense of freedom. My confidence. My creative edge. Eventually, it cost me my health and my job.
I was so focused on business success I missed the most obvious thing;
What’s the point of being successful if getting it feels terrible.
The turning point didn’t come in the form of a better strategy. It came in a different way of seeing things — myself, my business, and the relationship between them.
That shift took years to fully embed and understand. But now it’s here I’ve been able to put into a form so I can offer it to others.
The Aligned Creative Business Leader is that form.
Who this is for
This programme is for founder-led creative business owners who have built something meaningful but who are now starting to feel the weight of it all.
Your mood is too closely tied to the monthly numbers
You feel creatively dulled or emotionally drained by the work
The business feels like it runs you, rather than the other way around
You're good at what you do but you've stopped enjoying it
You sense that the solution isn't more strategy, but you don't know what it is
If you’re feeling these feelings, you might think you’re failing as a leader. But you are not failing. You are simply operating without alignment. The Aligned Creative Leader Programme addresses that situation.
A New Way of Approaching Business
Not - How do you win new clients?
Not - How do you grow profitably?
But - Is there alignment between you, your business, and the ecosystem you both inhabit?
The Resonance Circle
A Framework for Alignment
At the heart of this programme is a framework called the Resonance Circle.
It was developed from two decades of leading and thinking about creative businesses — and it asks a question that most business tools never ask:
Not: how do you win new clients? Not: how do you grow profitably? But: is there genuine, living alignment between who you are as a person, what your business actually is, and the ecosystem you both inhabit?
When there is resonance, you'll know it. Decisions arrive with clarity. Creative work feels alive. The business moves with a kind of organic coherence.
When resonance has broken down, you'll know that too. There's a heaviness. Anxiety follows you into the weekend. Creative decisions feel forced. The team looks healthy from the outside but feels hollow within.
These are not problems of strategy or execution. They are symptoms of alignment that has broken down.
The Resonance Circle gives you a way to see where, and why.
The Four Territories
The Circle holds three primary territories, each representing a distinct dimension of your experience as a creative business leader. They are not separate domains — they are in constant, dynamic relationship with each other.
Personal Identity Who you are beyond the business role. Your creative capacity, your values, your sense of self that would still exist if the business ceased tomorrow.
The work here: personal sufficiency — separating your worth from the business's performance.
Business Identity The business as its own living entity — with its own purpose, identity, and needs that are distinct from yours, though deeply related to them.
The work here: business sufficiency — what does this business genuinely need to thrive, on its own terms?
The Ecosystem
The living field of relationships, forces, and patterns within which your business exists — clients, collaborators, market shifts, the broader creative landscape.
The work here: accurate perception — seeing the ecosystem clearly, without the distortion of fear or assumption.
Life
The ground beneath the other three territories. Life is the creative force — the generative energy that flows through everything. It is not a fourth domain to be worked on in the same way. It is the source that becomes available when personal sufficiency is present, business identity is clear, and the ecosystem is perceived without distortion.
It cannot be manufactured or controlled. It can only be accessed. You will know it when it is flowing — decisions arrive with clarity, creative work feels alive, the business moves with organic coherence. You will know it when it is not.
ALIGNED CREATIVE
LEADER PROGRAMME
Programme Outline
The goal of the programme is bring like-minded leaders together to belong, explore and evolve. Together we’ll discover what it means to lead a business in a more soul nurturing way. And to support each other in maintaining high frequency as we do so.
The programme is group-based and anchored around 6 in-person, half day sessions. There’ll be fortnightly Zoom calls in-between the sessions and ongoing WhatsApp comms to provide support, community and inspiration.
6 x 4hr in-person sessions
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6 x 1hr Zoom calls
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6 x Awakened Leaders
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Community WhatsApp group
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1 x Journal
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6 x 4hr in-person sessions - 6 x 1hr Zoom calls - 6 x Awakened Leaders - Community WhatsApp group - 1 x Journal -
The Promise
Belonging holds you. Exploring inspires you. Evolving transforms you.
Through committed practice, peer accountability, and consistent support in a safe space, the insights you gain become the reality you live.
The core elements
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It starts with the group
Finding Your People Through Authentic Connection
True transformation happens when you find where you belong - with people who understand your journey, share your values, and create space for you to show up as your whole self. In Another Way, you connect with fellow conscious leaders who recognise that business relationships thrive on authenticity, trust, and mutual support.
What Belonging Offers:
Belonging Circles: Confidential peer groups (6-8 members) where you bring your whole self - business challenges, personal struggles, intuitive insights, soulful beliefs, ego-driven fears and authentic questions
Conscious Curation: Connect with entrepreneurs who have been hand picked to be part of your Belonging Circle based on their values, energy, and vision which will naturally harmonise with yours
Safe Spaces: Safe, facilitated space for the conversations that don't happen in traditional boardrooms - about purpose, fear, intuition, meaning, and the intersection of soul and strategy
Conversations that Matter: Access to a network of leaders who honour both the measurable and the meaningful dimensions of business.
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Inspiring perspectives
Discovering Wisdom to Inspire Your Growth
True growth requires curiosity, new perspectives, and access to wisdom that expands what you believe is possible.
Another Way brings you learning experiences that integrate timeless wisdom with modern business intelligence, opening your mind to new ways of leading and being.
What Exploration Offers:
Conscious Leadership Inspiration: Learn from thought leaders in different fields who will share insights to help the group lead from presence, clarity, and authentic power
Intuitive Intelligence: Learn from authentically successful entrepreneurs who recognise and trust their inner guidance while integrating analytical thinking
Energy and Consciousness: Understand how the best leaders manage their personal energy and create alignment in their organisations
Expanded Awareness: Explore ideas and practices that shift limiting beliefs and open new possibilities
Purpose and Meaning: Hear from those who've built businesses that serve both profit and deeper purpose
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A structure to grow
Putting Wisdom Into Practice Through Committed Action
Wisdom without action remains theory. Evolution requires taking what you've learned and making it real in your life and business. Another Way provides the structure, accountability, and support to ensure insights become transformations.
What Evolution Offers:
Personal Growth Pathways: After each Explore experience you identify specific actions that would help you evolve your personal and business growth.
Personal Evolution Actions: Inner work practices, mindset shifts, energy management techniques, consciousness practices
Business Evolution Actions: Strategic changes, leadership approaches, organisational alignment initiatives, decision-making improvements
Evolution Journal: A structured reflection tool that tracks your promises and your progress.
Fortnightly Digital Check-ins: Optional structured prompts via Zoom to reflect on your practices and progress
One-to-one coaching (optional extra): A more personalised support package is available for members experiencing bigger forms of transformations
Imagine a business full of high vibration people, making great decisions, spreading their positive energy to everyone and everything they interact with and spending their working hours in a flow state, feeling great.
Imagine the sort of culture they would have. Imagine the creative ideas they would generate and the enthusiasm they would bring in making those ideas a reality.
Imagine the products they would build and the customer service they would offer. Imagine how collaborative they would be and the freedom they would feel without the politics and manipulation normal businesses have to contend with.
We’re on a mission to create soul-centred businesses, powered by leaders operating from a place of consciousness, clarity and high vibration energy.
Are you with us?
Course highlights for the first six months
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Identity & Authentic Success
Welcome and course overview
Introduction to Belong, Explore, Evolve
The daily routine and journal
Turning your identity into your vision realised
Defining Authentic Success
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Psychological Vibration
Psychological vibration and maintaining energy
Cultivating awareness
Breathwork session
Building a solid meditation practice
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Physical Vibration
Being aware of our bodies and holding them in reverence
Kundalini yoga session
CrossFit session
Good food and nutrition
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High Vibration with Others
Connection, relationships & compassion
Walk in nature
Relationships & connection
Forgiveness, gratitude & compassion
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High Vibration at Work
Mindful productivity
Inspired, aligned action
Setting clear intentions
The commercial application of spiritual thinking
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Surrender, Faith & Purpose
The pathway of purpose
Surrender as a way of life
The role of intuition
Deep reflection & sharing
Celebration ritual
Is this right for you?
You’re a good fit for the Programme if;
✅ You’re sensing a shift in your life and leadership style
✅ You feel like change is required but you’re not sure in what direction
✅ You yearn to connect with like-minded leaders who are sharing the same path
✅ You’re curious about the way you feel about business and life and how they could grow together.
✅ You’re honest enough to be truthful with yourself about your behaviours and feelings
✅ You’re comfortable talking to other group members about your feelings (absolute confidentiality is a condition)
✅ You’re willing to commit to a daily practice and maybe even try new practices even if they’re unfamiliar
✅ You’re happy to accept an element of uncertainty and mystery to be part of the process
Ready to join?
The Another Way Leadership Programme
Introductory cost £1560
√ Six months of inspired group learning & development
√ Six half day in-person workshops (4 hrs each)
√ Six Zoom group sessions (1hr each)
√ Personlaised daily routine
√ Diary & journal provided
√ Personal support via WhatsApp
√ Six monthly payments of £260
The programme format is limited to 8 leaders or less per group. This makes each of the group sessions much more interactive and personalised.